OK I’ve gotten a lot of flack for the cliffhanger at the end of my last post. My bad. It’s just that I spent a fair amount of time this summer doing diligence on a couple viral news sites, and it really drove home the importance of headlining and open knowledge loops to increasing click thru rates. [click to continue…]
Hi — remember me?
Drew. . . Drew Sanocki. You know, the guy who started writing about ecommerce on this very blog, oh, a year ago. The guy who was starting ecommerce companies back when Diapers.com was in diapers…
Yes, that guy.
So my last post was in March, 2014. Five months ago.
I’m really blown away by how many of you noticed my absence, by the way. Like, one person total. Seriously. And that was my virtual assistant, who only realized last week that I had stopped posting.
Well it’s good to know I am beloved by my audience.
So What Happened?
Most ecommerce companies lose money on AdWords because they aren’t tracking what they’re doing, but it can be a powerful tool for getting results. The secret to success resides in taking a holistic campaign approach. Here’s the exact breakdown of how to implement this approach at your retailer. [click to continue…]
This is Part Two (“The Deuce”) of a series I began last week (for more background on that series please revisit Part One). In the series I have asked all the smart ecommerce veterans I know what they see as the biggest opportunity in 2014.
Part One compiles answers from everyone-but-operators. Part Two (this post) compiles answers from the ecommerce operators themselves. [click to continue…]
When I ran my retailer, January was always a great time of the year for planning. The holiday blitz was over, and a bit of a lull would set in before sales would start ramping up again.
With that in mind, I looked at the year ahead and asked myself: “Drew, what would you do if you were to start from scratch today?” I always like it when founders share that insight because it has inevitably been informed by months and years of hard on-the-job challenges and learnings. [click to continue…]