Most ecommerce companies lose money on AdWords because they aren’t tracking what they’re doing, but it can be a powerful tool for getting results. The secret to success resides in taking a holistic campaign approach. Here’s the exact breakdown of how to implement this approach at your retailer. [click to continue…]
This is Part Two (“The Deuce”) of a series I began last week (for more background on that series please revisit Part One). In the series I have asked all the smart ecommerce veterans I know what they see as the biggest opportunity in 2014.
Part One compiles answers from everyone-but-operators. Part Two (this post) compiles answers from the ecommerce operators themselves. [click to continue…]
When I ran my retailer, January was always a great time of the year for planning. The holiday blitz was over, and a bit of a lull would set in before sales would start ramping up again.
With that in mind, I looked at the year ahead and asked myself: “Drew, what would you do if you were to start from scratch today?” I always like it when founders share that insight because it has inevitably been informed by months and years of hard on-the-job challenges and learnings. [click to continue…]
Here’s a summary of things I found interesting this week relating to growing and operating ecommerce enterprises — enjoy perusing this weekend.
- It’s Not a Conversion Problem, It’s a Customer Development Problem: I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Most startups fail. [click to continue…]
I had a long, fascinating three-thousand word post ready to go on Magento server configurations, but I figured with one week to go before Black Friday, this was more relevant… [click to continue…]